COMMENT: Firmware Update for X-T1 'Black' Edition Demonstrates Fujifilm's Commitment to Customer Care

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In April 2014 I decided that the new £1100 Fujifilm X-T1 was going to be added to my camera bag alongside the X-Pro1 and X100.  Fast forward to September 2014 and imagine my horror when Fujifilm announced a new 'Graphite' edition of the X-T1 with a raft of important updates including an electronic shutter up to 1/32000s, improvements to the video function and other such items I have talked about on this blog.  

Was I going to have to fork out another £1100 if I wanted these improvements?  

Well I needn't of worried (not that I was really) because Fujifilm have also announced that the improvements seen on the new camera will be available as a Firmware update in December, one month after the new 'Graphite' version hits the shops.

Last year Fujifilm replaced the X100 with the X100S and then provided existing owners with a firmware update that brought a lot of the improvements over to the older model.  As an X100 owner I was very happy by this state of affairs and wrote about it HERE.

In my opinion this was a PR masterstroke and established Fujfilm's reputation as a company that put its customers first and thereby building brand loyalty.

This latest update for the X-T1 just underlines this commitment because they could've said that the updates were only available on the new camera and leaving existing X-T1 users with a choice of not bothering or paying out again.

In my line of work the camera is a tool and you buy the best tool for the job.  However in the world of the professional photographer it is also about the support you receive from the manufacturer and Fujifilm have been superb in this respect ever since I bought the X100 in October 2012. 

For full details on the new X-T1 'Graphite' and the firmware update that will be available to all X-T1 users CLICK HERE
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