CAPTURE NEW HORIZONS

Sometimes you can be forgiven for thinking that most of the large manufacturers take their customers for granted and want to wring the last penny / cent out of them without giving anything back.  I'm not just talking about camera manufacturers here, I am talking about the whole world economy.   There are big, faceless corporations who don't seem to give a stuff about customer service or customer loyalty and are run solely to make a profit for their shareholders.   They tend to forget, or don't care about the fact, that it is easier to keep a customer than it is to find new ones and in this age of the internet, someone's bad experience can quickly turn into a PR disaster.   When money is tight and customers have a choice on where to spend their 'hard earned', the customer service experience can play a big role in helping someone decide to part with their cash. However I am happy to report that this is a lesson that one Japanese manufacturer has ...